Lead copywriter for all assets within unbranded atopic dermatitis campaign in partnership with Peter Moffat and the National Eczema Association.
View the video and full site here: www.understandad.com
Campaign Social Posts
Experiential Event
Recognizing that we tapped into something special with our short film, we utilized Peter’s showmanship and creative vision to adapt our film into an experiential event in New York City, giving our guests a firsthand experience of “A Day in the Life.”
We brought the film to life by reconstructing the production set for select media, bloggers, and members of the advocacy community, who were able to partake in a live tour, curated and narrated by Peter Moffat. The event provided a real experience that shed light on how people with AD often suffer in silence, even in their own homes.
